ABOUT

Hello lovely humans,

I'm Joy. Creative Producer, Director and DOP based in Byron Bay - with 10 years of experience making content that inspires and connects.

I've worked across a lot of different worlds: fashion campaigns and TVCs with brands like Crocs, McDonald's and Microsoft; on-set with talent like Natalie Dormer; producing 40+ short-form films for the BBC and Oxford University; and everything in between - brand films, documentaries, lifestyle shoots, social content. I picked up a Webby Award along the way for Best Science Education Video, which still feels a bit surreal.

What ties it all together is storytelling. I'm genuinely obsessed with finding the thing that makes a brand or a person interesting - and then figuring out the best way to put the magic on screen.

I'm strategic enough to think about the bigger picture, organised enough to make it happen, and collaborative enough to make the process enjoyable for everyone involved. I've led teams, managed international productions, and worked with everyone from first-time founders to major broadcasters.

If you're building something and you need someone who can help shape the creative vision and bring it to life - let's have a coffee.

info@joycreativeco.com


TESTIMONIALS

It was an absolute bliss working with Joy. She is professional and knows what she wants to achieve at the shoot, but comes onto set with such a vibrant energy that you immediately feel comfortable around her. It also makes a very easy working environment. I would recommend working with her anytime of the day!
— Elizabeth van Vuuren | Make-Up Artist
Thank you so much. It was a big pleasure working with you. The video makes my heart melt, absolutely love it.
— Viktoriya | Client
Joy was a pleasure to work with, she was very professional and the final product far exceeded my expectations. I look forward to working with her again in the future and would highly recommend her.
— Jane Banks | Portobello Road Vintage Shop